Keep Showing Up isn’t just a film title, it’s the Jake Trego ethos.

Our friend Matt Golden is making a documentary about Jake’s fight against stage 4 colon cancer. Jake’s story. His grit, humor, and refusal to quit, has been evident in pieces across Twitter, golf communities, and the No Laying Up orbit. Now the story is being told in full.

Jake and his wife Roz have been in the middle of it all, the celebrations, the clean scans, ringing the bell, the gut punches when spots return, the weight of bills that never stop coming.

Through it all, a community has rallied around them. Encouraging, donating, praying. Showing up. Stone Creek Coffee is proud to stand in that crowd. We’re helping bring this story to life as a sponsor of the film and as a partner in raising support for Jake’s family.

The film will release in early 2026 on the No Laying Up YouTube channel, but the support starts now. Here’s how you can help:
– Buy the Keep Showing Up products above (every bag helps Jake and Roz)
– Check out the additional merch over at NLU's site. (All proceeds to Jake’s GoFundMe)
– Listen to Year of the Buffalo—Jake's band and the sound behind the documentary soundtrack
– Most of all, keep showing up for the people in your life

Jake’s story matters. Let’s make sure he knows it.