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Telling Our Story -
11/10/2011
Posted By:
Steve Hawthorne
I was interviewed recently for an article on values-based marketing. I talked about how social responsibility has been a part of our company since the very beginning.
You may or may not know that our company was actually founded under the name, Giri Corporation. Giri comes from a samurai code of honor called, Bushido and means "social obligation." From the day that Eric founded Stone Creek, he believed that a company has a responsibility to support the community that allows the business to be successful. At Stone Creek, this value informs how we interact with our customers and local communities as well as the global community of coffee growers that supply us with an amazing product.
Check out the article and learn more about how social responsibility plays into our marketing and education efforts. Have any thoughts on how we can better tell our story? Drop me a line and let me know: shawthorne@stonecreekcoffee.com
Sip slowly,
Steve
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